Digital Content
How do we support people who may be on an unsafe path but don’t realise it? We help them see the warning signs. Doing this well requires a direct message that’s also mana-enhancing. Nan’s Song draws on Māori and Pasifika culture but grounded in universal truths. Script written for Stanley St, Robin Walters directed.
‘Stories From The Inside’ was based on real stories from serving Corrections Officers. Stories highlighted in TV commercials are covered in depth online.
Corrections want potential recruits to know what it’s really like to work inside the wire. People coming to Corrections’ careers site from TV and digital advertising are able to access real staff stories in greater depth and detail, via audio features narrated by investigative podcaster Ryan Wolf.
Corrections want potential recruits to know what it’s really like to work inside the wire. We shared podcaster Ryan Wolf’s experience meeting and interviewing Corrections staff to give potential recruits a more immersive idea of life behind the wire.
University students remember their most influential teachers in a recruitment campaign for the MoE.
Nobody ever forgets a great teacher. Recruitment campaign for the Ministry of Education.
We spent time getting to know Isuzu owners and their relationships with their utes . One of them was Geraldine spud farmer Guy Slater. He’s a human tornado. Director – Simon Mark-Brown/Kontent.
We created a new unifying thought for NZI - the idea that ‘Relationships Are Everything’. This video was produced to explain why to NZI staff around the country. Director Simon Mark-Brown/Kontent.
An engaging short film for Freeview, with a point.
This video was part of an exhibition at Te Papa for Air New Zealand’s 75th anniversary. As visitors passed the a uniform display they triggered a video that brought to life ‘reminiscences’ from a crew member of that period.
This is a short film / music video for Jan Hellriegel and NZOnAir. Trigger warning: It’s quite dark, features puppet sex and violence, but has a happy ending. Director Mark Tierney. Produced by Seahorse Swim & Primrose Hill Films. Shot In LA and the California desert. Thank you NZ on Air.
Hyundai’s lead designer from Germany came to New Zealand so we took him to the beach. Director – Perry Bradley/ Film Construction.
Most have heard of IoT but not many know what much more than the dry acronym. ‘The Internet of Awesome Things’ was developed to give IoT some meaning and Spark thought-leadership in this emerging business space. Core of the campaign was a podcast series that looked at IoT by sector, presented by independent tech journalist Russell Brown.
Nice, intelligent people talking about their experience with the world’s smallest (and quite expensive) hearing device – Lyric.
Social video for Bremworth, small part of big brand reset for NZ and Australia as they ditched synthetic carpet to focus on natural fibres and sustainability.
Vogel’s turning 50 was an opportunity to engage with New Zealand and remind everyone what makes us, Us . On Waitingi Day 2017 Vogel’s ran a light-hearted digital census. The first outing of the new “We are all Vogel’s” positioning, it laid the seeds for the bigger brand campaign to come.
Mickey Thomson has been crafting surfboards for almost as long as he's been riding them. His legendary longboards are hand-shaped to the rider's specs just a stones throw from Raglan's famous surf break. This content campaign sought out some of NZ’s creative artisans and rewarded lucky Mac’s drinkers with one-off custom pieces.
This video was part of an exhibition at Te Papa for Air New Zealand’s 75th anniversary. As visitors passed the a uniform display they triggered a video that brought to life ‘reminiscences’ from a crew member of that period.
This video was part of an exhibition at Te Papa for Air New Zealand’s 75th anniversary. As visitors passed the a uniform display they triggered a video that brought to life ‘reminiscences’ from a crew member of that period.
Highlights of the first activation at Spark Lab
An interesting job for an Indonesian initiative- a new social enterprise using a blockchain-backed payment system to reduce that country’s massive waste plastic problem. This video was for a funding presentation to investors and the World Bank. A rewarding project, working with good friends LucasMelbourne, who designed and developed the PlasticPay brand for their Indonesian client.
A quick internal video for Spark featuring many of their leadership team to bring their wider team up to speed with new things - turned around in about 48 hours from briefing.