Featured
Launch spot for Fisher Funds ‘Ambition’ brand campaign for Stanley St, director Louis Sutherland.
What happened when 8 Kiwis, who’d never met each other, sat down together for breakfast - the 3 minute film that launched this campaign. Dir. Oliver Green/Curious.
‘Stories From The Inside’ – the gritty reality of Corrections work is the focus of the 2024 recruitment campaign. Created with Brad Collett for Stanley St, Dir. Robin Walters/Film 360.
New ITM brand campaign ITM for Stanley St, director Mike Oldershaw.
Nobody ever forgets a great teacher. And everybody can remember the ones who influenced them the most. A recruitment campaign for the MoE with Stanley St.
We captured One Big Day at school across Aotearoa to address poor attendance – an uplifting and engaging campaign for students and whānau. ( Agency Stanley St, ECD Brad Collet, AD Sam Henderson)
Emotional work with Brad Collett and Stanley St for Ara Poutama / Dept of Corrections. Director Robin Walters, Film 360.
NZ carpet brand Bremworth has made some big business changes recently. I worked with frequent collaborator Chris Lucas at Lucas Design in Melbourne on a full brand reset to help them ditch synthetics and launch a new direction focused on natural fibres and sustainability.
A project with Stanley St and the Tauranga City Council that reached people who wouldn’t normally engage in boring city planning stuff.
Vogel’s much loved music was written and performed by Kiwi icon Chris Knox. A stroke may have robbed Chris of speech but it didn’t hold back his love of life and creativity. Vogel’s dropped in on him for breakfast one onr morning in Grey Lynn.
We helped a NZ band get their first album out into the world, and released the first single on a playable bottle of Beck’s beer. The Beck’s Edison Bottle featuring Ghost Wave’s single debuted at Semi Permanent in Auckland. The video was seen around the world, picked up by hundreds of music sites, tech blogs and news services.
A big writing project for one of NZ’s largest and most respected architecture practices - this was a colab with Inhouse who designed and created the website. https://peddlethorp.co.nz/
The Vogel’s brand campaign was in every respect a huge cultural hit. This is the full story, across all media, with results, as told to Awards juries.
For NZ Music Month we commissioned original music from 10 New Zealand indie artists, formed Beck’s Records, organised gigs, released the tracks on Spotify and Apple Music and via world-first Playable Posters on walls around NZ. A collaboration with a Cambridge research lab, the Beck’s Playable Posters were the first commercial use of conductive ink technology.
The Hyundai Family Time Project aimed to make a tangible difference by encouraging people to focus on spending quality time together. It evolved from simple giveaways of experiences to the device-free Power Off/Family On weekend. This video features Family Time ambassador (and pop psychologist) Nigel Latta explaining the ground rules…
Interesting results, year on year for Lion Breweries.
AUT Live was created to upstage University of Auckland’s open day, held the same day. We called it “The Most Open Day” and turned the campus into a mini music festival. All digital sites nearby were booked to capture students on their way to or from Auckland Uni. Further digital screens were brought onto the site, running AUT-created content to enhance the feeling of a vibrant, creative campus.
Creative platform for newly formed financial services brand, Unity – with Stanley St.
Triton Stories was an activation to engage with ageing Boomers who may need hearing support but are in denial about it. Our insight was that they had a pretty good time coming of age in the 60s and 70s and would be receptive to sharing stories for an oral history project. We built a mobile recording studio and toured NZ collecting stories - about the Beatles tour, the arrival of the Pill, and having the first TV in Urenui Crescent. As well as sharing, they were able to have their hearing tested.
Songbroker is a unique NZ music publisher servicing original music to film, TV and other media and looking after the songs of hundreds of local songwriters and composers. Martin has been involved in all stages of Songbroker’s development, from branding to website and comms.
Spark Lab 1.0 was a year-long series of talkshows and hands-on creative events at a purpose-built ‘doing space’ in Britomart. Martin was involved in most aspects of this project, from writing the initial manifesto, to helping design event content, and creating highlights videos.
A collaboration with NZ artist John Reynolds and local indie label Arch Hill saw lyric fragments from New Zealand songwriters become art on Beck’s Beer labels.
Developed tone of voice and wrote all comms for the Seafarers project at Britomart in Auckland - from Seafarers Club membership invitations to EDMs and collateral. This included comms for sister hospitality brands Ostro, Ebisu and Fukoku.
Metis is a new Australian/Indonesian ethical digital services provider. We helped develop brand messaging for Metis to introduce them to the ESG-sensitive companies.
The poster for a terrific short film...I mean music video. Thank you Dir. Mark Tierney and NZonAir
How do you get people with a hearing problem that’s obvious to others to do something about it? You get friends or family to give them a Quiet Nudge. This digital activation gave people a way to get someone they love hearing again.
For NZ Music month we commissioned original music from 10 New Zealand indie artists, formed Beck’s Records, and released the tracks via Playable Posters on walls around NZ. People could touch the posters, play the music and engage with the art. A collaboration with a Cambridge research firm, this was the first time their conductive ink technology had been used commercially anywhere.